Multidisciplinary designer
VIM Marketing
Visual Design, Video Content
My role
Art direction| Execution | Motion Graphic Direction
The Glitch, Mumbai
Vim is a dish-washing detergent brand of Hindustan Unilever.
Charged with demonstrating the effectiveness of its products, we decided to create 6 secs bumper ads.
Target Audience - 25 to 40+ years old women ( Living standard Measures - LSM- 3 to 8)
The idea behind the bumpers were to showcase a problem-solution situation that results in the product being the hero. The creative approach was to create real-life settings using elements that complemented the themes of communication. For greater visual registration, the problem was exaggerated using mnemonics, dramatic camera movements and sound effects. The execution led to higher recall for the brand and its products.
Vim Matic - Product Launch
It was a New Launch of vertical in VIM in 2020. Matic is a product specially designed for people with dishwashers. The range consist of tablets, powder detergents, salt and liquid detergent. It was launch during the peak time of pandemic and was promoted on e-comm platforms like amazon, big basket and Flipkart. We created A plus content, brand store and bumpers for this launch.